One of the most effective ways to generate positive press coverage is to give reporters the information they need in a format that’s convenient for them to use. The interactive DVD we recently developed for the North Dakota Tourism Division does precisely that. The DVD contains story ideas, contact information, galleries of royalty-free photos that can be used in articles, samples of TV and print ads, and in-depth resources for articles on a wide variety of topics and events related to tourism in North Dakota.

There’s something here to pique the interest of journalists looking for story ideas on everything from outdoor adventure to historical re-enactments, cultural festivals, museums, state and national parks, wildlife viewing, the Lewis and Clark Trail, rustic accommodations and urban amenities. The DVD’s design incorporates the “Legendary” brand image developed for Tourism by iNet’s parent company, the Odney Advertising Agency. The DVD also includes sections with special resources for international travel and group travel.

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